The ROI of CFM

Brands are in the business of making money — even social enterprise and non-profits demand ROI from an investment in experience.

To have a shot at shifting to an organisational strategy grounded in a customer-first mindset, it’s crucial to speak the language of Boards. Champion what CFM can do for the bottom line and brand longevity — and recommend a platform that can create real-life ROI.

In this course, you’ll discover how CFM can lead to a return on investment to help build your business case for a customer-centric transformation.
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What you'll learn in this module

Customer-first should not be at the expense of revenue and profit

A CFM can deliver short term and long term ROI

The critical success factors for CFM brands

Make a plan to sell your brand on CFM

Course Orientation

Meet YOUR instructor

Nicholas Kontopoulos

As APAC Regional Head of Growth Marketing at Adobe DX, I believe that ‘Customer Experience’ is more than marketing fluff - it’s a core business ideology that needs to be at the heart of everything we do.  I continually strive to harness my 20+ years worth of professional experience, which I’ve built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise I work for, and the great clients I get to serve.
Patrick Jones - Course author
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