Know your customer

Customer expectations are at an all-time high, and the only way to meet their needs is by knowing who they are, what they want and how they go about getting it. 

  • What products are they on the hunt for?
  • What turns them off?
  • What barriers exist between their desire and your product?
  • What's their criteria for a repeat purchase?

  • Are they looking for sustainable shopping choices?
  • Will delivery speed or choice affect conversion?

In this course, you’ll learn how to profile your customer and map a typical buying journey to uncover touchpoints and create a more seamless, customer-first experience.
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What you'll learn in this module

Why you need customer profiles and how to create one

How to track customer journeys

Stages of the customer journey

How to create a customer journey map of your best customer

Get to know the people who love your brand

Course content

Meet YOUR instructor

Nicholas Kontopoulos

As APAC Regional Head of Growth Marketing at Adobe DX, I believe that ‘Customer Experience’ is more than marketing fluff - it’s a core business ideology that needs to be at the heart of everything we do.  I continually strive to harness my 20+ years worth of professional experience, which I’ve built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise I work for, and the great clients I get to serve.
Patrick Jones - Course author
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