EXPERIENCE MAKER'S COMMERCE LEARNING SERIES
How to advocate for CFM
The idea of an organisational strategy based on CFM doesn’t necessarily start with the C-Suite — or even come from the top — but their support is critical to making it happen.
To highlight CFM and its potential, you must appeal to the individual team needs of the C-Suite, while aligning with the big-picture business objectives.
This lesson walks you through how to champion change in your organisation, from building a business case to engaging each stakeholder on the CFM-related impacts that matter to them.
What you'll learn in this module
Building a business case for CFM
Communicating with influence with the C-Suite
How to create a simple change management plan
Empower yourself to advocate for CFM
Course Orientation
Meet YOUR instructor
Nicholas Kontopoulos
As APAC Regional Head of Growth Marketing at Adobe DX, I believe that ‘Customer Experience’ is more than marketing fluff - it’s a core business ideology that needs to be at the heart of everything we do. I continually strive to harness my 20+ years worth of professional experience, which I’ve built across multiple industries and geographies, to develop innovative and viable business strategies for both the enterprise I work for, and the great clients I get to serve.